Corcoran’s growing affiliate network fills a market void | Inman

Posted Tuesday, December 7, 2021 - By Liana Mayer

Stephanie Anton, Senior Vice President, Corcoran Affiliates, and Managing Director, Global Service, Realogy, speaks about the network’s growth during 2021, as well as what’s in store for 2022.

Building the network

Anton describes 2021 as the year that the Corcoran affiliate network filled in the map, both through the addition of new affiliates, as well as through the expansion of current affiliates. She describes this process as growing from “the inside out and the outside in,” pointing to the addition of Las Vegas, Sacramento, Oakland, and Columbus, Ohio, through the growth of the company’s largest affiliate, Corcoran Global Living, and the introduction of new affiliates in Charlotte, North Carolina; New York’s Rockland and Orange Counties; the British Virgin Islands; St. Barth; and the Bahamas.

“A big benefit of being part of the Corcoran network is being connected to other brokers in other places, so they can learn from each other,” says Anton. “I had a broker say to me, ‘Part of why I’m so interested in joining Corcoran is because I’m tired of always being the smartest person in the room.’ I love that because it’s really an intelligent and special group of people.”

Global advertising reach

With the latest iteration of Corcoran’s emotionally resonant “Be Home” omnichannel ad campaign appearing around the country on billboards, via digital takeovers on major publications, and with full-page ads in national print magazines, Corcoran’s brand recognition nationwide is stronger than ever.

“2022 is already shaping up to be another exciting year—we will be welcoming some really impressive operators in some very key markets,” says Anton. “We are also planning to host our first Corcoran Agent Conference in the spring of 2022 at The Breakers in Palm Beach. It’s the perfect property for our debut Agent Conference and I am beyond excited.”

 

*Article courtesy of Inman.com

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