Local Business Spotlight: Princeville Wine Market

It’s quiet these days at the Princeville Wine Market, but you won’t find owner Daniel Braun wanting for things to do. In fact, since the Coronavirus effectively shut down the tourism industry in Hawaii, Daniel has been busy building his company’s online presence, updating his new and improved online wine shop, taking photos and writing descriptions, all in an effort to keep prospective and current clients informed about the specialty items he has in his store. It’s something that he’s wanted to do for a while, but just never had the time. In doing so, he’s been able to reach a broader audience and keep his market afloat, something many small businesses, especially in the islands, have struggled to do.

With a background in hospitality and fine dining, Daniel founded the Princeville Wine Market in December of 2010, in part, to “improve upon wine culture on Kauai through a thoughtful selection of products and excellent service.” Over the years, he’s been able to parlay his knack for picking some of the best fine wines, specialty liquors, local craft beers, artisan cheese, chocolate, and other gourmet food items alongside inviting vineyard owners, industry insiders, and wine aficionados to visit Kauai and impart wine and culinary knowledge. The combination has proved effective.

Daniel muses, “People used to bring wine with them that they couldn’t get here, wine that reminded them of home. I wanted to be able to create a business to fill that niche market without taking away from local grocers or big box stores.” In addition to procuring an impressive selection of specialty items, Daniel has also been able to develop some exquisite community experiences centered around food and beverage. As the current President of the Kauai chapter of Chaîne des Rôtisseurs, the world’s oldest, largest, and most prestigious food and wine society, Daniel is uniquely positioned to marry the market’s unparalleled inventory with real world experience and creativity.

Today, the Princeville Wine Market serves local residents, vacationers, and tourists alike. Whether you’re looking for the best twenty-dollar bottle of wine you can find, or a high-end bottle of bubbly that would impress even the most discerning sommeliers, there’s something for everyone here. Thanks to Daniel’s recent focus on his online shop, you can peruse and purchase many of his items from the comfort of your own home, or plan the perfect meal for your next trip to Kauai’s north shore.   

You can find the Princeville Wine Market in the Princeville Center at 5-4280 Kuhio Highway, Princeville, HI 96722. You can call the market at (808) 826-0400 or visit them online at www.princevillewinemarket.com. Make sure to pop in and say “hello” the next time you’re in Princeville.